You’re probably wondering: “What does Twitter have to do with my domain name or your website content?” The simple answer is this: separate elements of your online presence should not just relate back to your business, but should relate to each other.

Each of these three things plays a different role in the success of your website and your web hosting experience.

• Domain name is an important initial draw to the website: it sums up what the site is about.
• Website content fleshes out what you have to offer: it fills in the details and provides useful information.
• Twitter (and other social networking) builds the relationship: it’s a way to reach out to customers, and to let them reach out to you.

When you buy domain names (or receive free domain names from a UK hosting company, which some do offer), take a step back to make sure all of the elements of your company’s online presence will be aligned. For example, you should buy a domain name that clearly and succinctly relates to the content the website will contain. Your Twitter handle should be a close match to your domain name. And the things you Tweet about should be related to the things your website content addresses.

This may sound obvious, but you’d be surprising how many companies’ web presence are “all over the place” – be smart by thinking ahead and presenting a cohesive brand in everything you do, both online and off.

Domain Name · Twitter · Website Content

If you have written content to share, e-publishing can be a budget-friendly and environmentally-friendly way of sharing that content with the world. There are several ways to go about publishing content digitally. You can set up your own website to distribute the content yourself (by enlisting UK web hosting and domain name registration services, which are readily available). Or you can use a distribution service for e-readers and other digital content to distribute the work for you (you will be charged fees and/or commission).

The benefits of e-publishing are many:

1. Environmental benefit. Publishing content digitally saves resources on several fronts. Most obviously, digital publishing does not require the use of paper and cardboard for the pages, cover, and binding. It also saves fuel costs that are required for shopping traditional print-copy books and magazines.
2. Budgetary benefit. Because the internet is a pretty affordable place to set up shop, it doesn’t cost much to create a website for your e-book. In fact, many people will find web hosting that includes free domain name registration. And marketing through social media such as Twitter and Facebook is an affordable way to generate buzz without spending any money.
3. Global audience. Because you’re not relying on access to bookstores and magazine stands, e-publishing allows you to reach out to anyone with an internet connection. Your conversion rate doesn’t even need to be that high to make a profit, thanks to digital marketing and e-publishing.

Domain Name · Domain Name Registration · e-publishing · Facebook · Twitter · UK web hosting