Creating a successful website is not as complicated as you might think. As with many things, you don’t need to work exceptionally hard or spend an exceptional amount of money to find success: but you do need a well-calculated plan to get the most out of your website.

First, you’ll need to create the site itself. You can buy domain name rights to any available domain, but first do a domain names search to find the best available choice. You may even be able to find more than one cheap domain name so you can optimize your site for multiple keywords.

Then you’ll need to find a web hosting company and build the site itself. If you don’t have your own web developer, you can hire one who specializes in sites just like yours. You’ll also need to populate your site with relevant, informative, optimised content.

Once your site is created, you’ll want to promote it in the way best suited to your site. If you run a local business that spreads through word of mouth, work on your social networking. If you are appealing to search engines, optimise your site appropriately. If you get successful, you can even decide to buy domain name rights to additional URLs and work on expanding your web presence.

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When it comes to your financial relationship with domain names, you may think that you will always spend money on them, and never have opportunity to profit. However, buying expired domain names can be a smart and simple way to make some money without having to do much work.

How would this be profitable? Well, imagine that a company starts a website to sell products online. For our example, we’ll use paperclips. They purchase a domain name such as “thepaperclipstore.com” (which is actually available at the time of this blog post) and run a moderately successful business there for a year or two. However, they also own a different site that earns them more money, so they decide to put all of their efforts into the second site, ultimately letting their domain registration over “thepaperclipstore.com” expire.

That web address is now available for purchase. When you buy a domain name that has already been in use, like with this example, it offers quite a bit of potential that isn’t found in brand-new domains, such as:

• Existing back links. Back links are essential to the SEO performance of a website. Some are better than none, so starting out with a few hundred is still a good place to start.
• Residual traffic. If the previous domain name owners did any advertising, the fruits of their efforts may still be paying off and sending traffic in the direction of this site. Why not take advantage of it by putting something useful there?

What’s more, as pricing goes, expired domains can sometimes be purchased as some of the cheaper domain names, so it’s quite possible to get a good deal.

But what do you do once you’ve chosen to buy a domain name that has expired? Just getting that traffic doesn’t instantly mean you’re profiting from the purchase. Here are some ways to take advantage of domain name registration expiration:

• Buy an expired domain name and build a profitable website using its existing traffic and back links as a starting point.
• Buy an expired domain name and sell it to someone interesting in building a website at that domain name address.
• Buy an expired domain name and use the site to point traffic to various other businesses of that type that aren’t generating traffic on their own. You can sell the right to be listed on your site much like you might sell advertising space.

Sometimes, high traffic expired sites are expensive, and sometimes you can find a good deal. Know what you’re looking for and what you’d like to do before deciding to buy a domain name that has expired. But once you’re ready, this can be a good way to profit from other people letting their domain name registration expire.

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One of the initial steps to setting up and developing a website—domain name registration—would seem to be one of the simplest. But when you get down to actually buy your domain name, don’t be surprised if you’re inundated with a dozen or so different offers, add-ons, products, protections, and services from the registration company.

These various offerings can turn a simple, cheap domain name registration transaction into a complicated, confusing, and costly one. It would not be unheard of to log on with the intention of registering a site for $5 or $10, then finding yourself overwhelmed with products and services at prices two, three, and four times what you thought you would spend.

Especially if this is the first time you’ve purchased domain names, this is an understandably confusing experience. You’re torn: you want to do a good job and make sure your website is secure, properly equipped, and able to function well. But you’re not sure which of these services being offered are essential. Should you just buy the domain name and skip everything else? Or would that be a mistake you come to regret later?

We’re here to help. Here are some more thorough explanations of three of the most common domain name registration add-ons offered, which should help you better determine whether you need them or not:

• Multi-year long term domain registration. You will be offered the chance to reserve your domain name for 1, 2, even 5 years at a time. Registering for multiple years is a bit like buying in bulk: each year is more affordable if you buy several at once, but it’s only worth the purchase if you know you will use all those years. If there’s a chance your business will change or move on in that time, you needn’t purchase rights to a domain name you don’t plan to use down the line. (You can always renew again before the year runs out.)

• Protected domain registration (for renewal). Whether you choose short or long term domain registration, your claim on your domain name will, at some point, run out and need to be renewed. If something changes (such as your billing address or credit card information) or if you do not have automatic renewal set up, someone else can step in and buy your domain name and you may lost all rights to it. Protected domain registration prevents this, ensuring that you have the chance to renew before anyone else can take over the name.

• Private domain registration. Anyone online can look up information about domain registration at the “Whois” database. This information is publicly available, but for a fee you can keep it hidden. If you run a business that plans to contact people to pursue sales from the site, check with your lawyer; you may be legally required to keep the information public.

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