Many web publishers will often try to buy domain names that target a particular keyword that they believe will prove profitable when they go to monetize the site in question. There are a number of ways to monetize a site, such as forms of paid ads, like AdSense, or other methods, such as affiliate sales, CPA offers, and the like, and for most of these models, having a highly optimized domain name is critical to the on-page search engine optimization (SEO) efforts that these models require. When the publisher decides to buy domain names, there are some things to consider. Right now the search engines still give extra weight to domain names that contain keywords for which the publisher might be trying to rank. Currently one of the strongest types of URLs that publishers consider when buying domain names for this method of SEO is known as an “Exact Match Domain”. That basically means that the domain is made up only of the keywords that make up the keyword phrase for which the publisher is optimizing. In other words, if someone was trying to optimize for “big blue widgets”, the domain name that that publisher would try for is “bigbluewidgets.com”. The problem with this method, however, is that if the keyword is popular, several people might be trying to optimize for it, and they all might be trying to get an “exact match domain” for it as well. One possible solution is to use different “generic top-level domains” other than a .com, such as a .net, .org, .info, and so on, which would yield “bigbluewidgets.net” or “bigbluewidgets.org” for instance, but even that approach is limited, and if the keyword is really popular, all the available top-level domains will get used up quickly. Also, additionally, while .com, .net, and .org are considered the best top-level domains for serious business and branding work, domains such as .info and so on are sometimes considered rather spammy, thus narrowing options even further. There are other ways of working around this limitation. For instance, a publisher might decide to add a value-added term to the end of the domain name as a suffix, such as “bigbluewidgetsGUIDE.com” or “bigbluewidgetsINFO.com” or whathaveyou (capitalized for clarity), but that might not always be practical, and there is still some debate as to whether the extra word and the end dilutes the strength and impact of the exact match domain. Well, there are two other effective solutions that a publisher can try, that can prove effective. The first is well known, that of putting hyphens between the words, so that “bigbluewidgets.com” becomes “big-blue-widgets.com”. While there is also some debate as to whether the hyphens dilute the EMD effectiveness, the method is generally considered to be viable. The other method is rather clever and innovative, and has tested to show good results. In essence, the publisher uses the EMD for the main keyword, but then will buy domain names with an extra, random letter added to the end of the name, so “bigbluewidgets.com” becomes “bigbluewidgetsV.com” or “bigbluewidgetsX.com” (capitalization for clarity). Here’s how this works. Google and the other search engines have very strong auto-correct qualities when it comes to working out keyword spellings and discerning string searches. In other words, among other things, Google is essentially one huge spellchecker (for lack of a better term). As such, it will assume that the errant letter at the end of the domain name (V and X in our examples) is a misspelling, and will correct for it in it’s search algorithm, treating it like what it perceives as the intended “bigbluewidgets”. You can test this for yourself. Enter a search string into Google with a purposefully misspelled word, and Google will either auto-correct for it, or provide a choice of search results with either the correct spelling or the misspelling. Likewise, it does the same thing internally when analyzing the keywords in a given domain name. Whether a publisher chooses to go this route, or try something less experimental is ultimately up to the person who will buy domain names for their sites, but definitely consider giving this a try. It has worked for a number of SEO experts in the past, and it might just prove to be the missing key to making your SEO efforts work.

Buy a Domain Name · buy domain name · Choose a domain name · Domain Name

You’re probably wondering: “What does Twitter have to do with my domain name or your website content?” The simple answer is this: separate elements of your online presence should not just relate back to your business, but should relate to each other.

Each of these three things plays a different role in the success of your website and your web hosting experience.

• Domain name is an important initial draw to the website: it sums up what the site is about.
• Website content fleshes out what you have to offer: it fills in the details and provides useful information.
• Twitter (and other social networking) builds the relationship: it’s a way to reach out to customers, and to let them reach out to you.

When you buy domain names (or receive free domain names from a UK hosting company, which some do offer), take a step back to make sure all of the elements of your company’s online presence will be aligned. For example, you should buy a domain name that clearly and succinctly relates to the content the website will contain. Your Twitter handle should be a close match to your domain name. And the things you Tweet about should be related to the things your website content addresses.

This may sound obvious, but you’d be surprising how many companies’ web presence are “all over the place” – be smart by thinking ahead and presenting a cohesive brand in everything you do, both online and off.

buy domain name · Domain Names

There is no single company who is the only good provider of business web hosting. Rather, there are many solid choices from which to choose. The most important element is to find a company that provides services that will help your business thrive, and who will do so at a price that is friendly  to your company’s budget.

Which elements are most important to a high quality business website (and therefore, are most important to a high quality business web hosting provider)? Here is a list. It’s not exhaustive, but it’s a good place to start:

• Ease of discovery. You want your customers to easily find your website, so you need to buy domain name rights to a good name for this to be possible. Look for a web host who offers domain name registration services, too.
• Ease of use. A website must be well-designed and load quickly. To make sure your site is fast enough, choose a web host who offers plenty of bandwidth.
• Reliability. Your website represents your company, so it should be secure and always available. As such, you need a business web hosting company with adequate security tools, to ensure the site is never compromised at your customers’ expense.

business web hosting · buy domain name · web hosting company

When choosing a name for domain name registration, you’ll have many of choices to make. What keywords would you like to include in the name? Will you buy domain name rights to several similar domains and direct all of them to your primary domain? Do you prefer cheap domain names registration, or will you spring for a more expensive domain that will benefit your business in the long run?

If your “dream domain” is already registered, you’ll be faced with the question of whether to register an alternate version of it that includes special characters. Including special characters in domain name registration is something that some people recommend against, but others advocate. Here are the basics of what you need to know about this strategy:

• The only characters allowed in domain name registration are letters, numbers, and the “-“ character. Nothing else (such as  _ ‘ ? : or an empty space) is allowed.
• Advantages of including “-“ between words is that it lets you register variations of successful domains, including popular keywords that are already taken.
• Advantages are that customers may forget the characters and end up visiting a competitor’s site instead of yours when they attempt to return.

buy domain name · cheap domain names · Domain Names Registration · Domain Search

Creating a successful website is not as complicated as you might think. As with many things, you don’t need to work exceptionally hard or spend an exceptional amount of money to find success: but you do need a well-calculated plan to get the most out of your website.

First, you’ll need to create the site itself. You can buy domain name rights to any available domain, but first do a domain names search to find the best available choice. You may even be able to find more than one cheap domain name so you can optimize your site for multiple keywords.

Then you’ll need to find a web hosting company and build the site itself. If you don’t have your own web developer, you can hire one who specializes in sites just like yours. You’ll also need to populate your site with relevant, informative, optimised content.

Once your site is created, you’ll want to promote it in the way best suited to your site. If you run a local business that spreads through word of mouth, work on your social networking. If you are appealing to search engines, optimise your site appropriately. If you get successful, you can even decide to buy domain name rights to additional URLs and work on expanding your web presence.

buy domain name · cheap domain name · domain names search · local business · web developer · web hosting company

There are two major concerns every website owner and web hosting UK customer should have about the possibility of stolen domains. First of all, you want to ensure your domain name is not stolen out from under you. Secondly, you want to make sure you do not accidentally buy a stolen domain name that actually belongs to someone else.

How can you do this? Well, let’s first look at keeping your own domain safe. Ensure that the business web hosting service you hire to buy your domain for you has your most current information associated with the domain. If you sign up with the registrar using an email you end up later cancelling or abandoning, it’s easy for someone to break into your email, request the domain password, and steal your domain name from you. Also, keep up to date with domain renewal ahead of time.

For domain names you buy, check with your business web hosting service for help on verifying the domain’s authenticity. Only buy domains from someone you know and trust (such as a reputable company). If someone appears to be less than trustworthy, they very well may be trying to sell a domain they have stolen. Be smart and thorough, though, and you should have no problem.

business web hosting · buy domain name · Domain Name · register email · web hosting UK

When you choose a domain name, it’s safe to assume that you plan to keep your website at that domain for the foreseeable future. In some cases, short term domain names may make sense, such as a website created for a one-time event or promotion. But for the most part, when you go through the domain name process, you’re hoping to keep, and to grow, that website for a good amount of time.

So the last thing you want is to lose that domain name because of an error. This can happen if you buy domain name registration for an amount of time but don’t renew when that time is up. There are a few ways to prevent losing a domain name:

• Register for several years up front. It tends to be cheaper per year this way, and your renewal comes up less often, so there are less chances to forget to renew.
• Sign up for automatic renewal. Some companies will offer this and will automatically charge your credit card when renewal comes up.
• Get a web hosting provider who will worry about it for you. If you do domain name registration through your web host, it may be cheaper, and they can handle registration renewal on your behalf.

buy domain name · Choose a domain name · Domain Name · Domain Name Registration · Domain Names

When you run a web-based business, staying on top (or near the top) of search engine results is absolutely essential to staying successful. If you look at domain name registration statistics, thousands of sites are being bought and created each day; plenty of them will compete with yours.

Cheap domain names and cheap web hosting make it easy for anyone to start a business. (Yours was easy, right? You did a domain name search, picked a name, hired a web host, and create a web site. That means the competition can easy start to chase after you, too.)

But you have an advantage over the new competition. You’ve been online longer. So you do you stay on top when new sites are created every day?

• Don’t get lazy. It took more than just choosing to buy domain name rights and hiring a website for your site to reach its search rankings, right? It’ll take more to stay there. Keep working on your site, even after you’ve reached your goals.
• Stay relevant. The best site is one that is useful to users and always growing. Adding fresh content makes you more appealing for both search engines and users.

buy domain name · domain name search · web-based business

When you set out to buy a domain name, have you considered not just the title of your domain itself, but also the extension? Domain name registration includes access to dozens of different domain extensions, such as .com, .net, .org, .uk, .biz, .me, and many, many others.

The extensions .com and .uk are most popular for people who buy domain names for UK-based websites. For most websites, having just one domain name may be sufficient. However, there may well be good commercial reasons for buying domain names with additional extensions.

Why would one do this? Well, put simply, to protect your brand. In other words, to prevent someone else buying the same domain name but with a different extension in order to compete with you (for example, you’ve worked hard to promote BusinessName.com and they plan to buy BusinessName.net).

However, before you pursue multiple extensions for domain name registration, make sure you understand what not to do if you have several domain names. For any business website, careful though with a regards to search engine optimisation is a must. Therefore when buying multiple domain name extensions, you should not simply clone your site and put a copy of the same thing at each address. This will trigger Google to think you are a spammer, and hurt all sites. You should either redirect the variations to your main site, or create unique content for each domain name you buy.

.co.uk · .me · .org · buy domain name · com · Domain Name Registration · Google · search engine optimisation

Before you buy a domain name, make sure it meets a few basic criteria for what a domain name should do. Yes, it’s important that you like the name, that it feels like a good fit for your website. And for many people, cheap domain names are also a priority (don’t worry: they don’t have to be expensive if you register in the right places). But there are a few things people can overlook.

Here are the top two ways that choosing to buy domain name rights to a poor domain could end up hurting your business:

• It’s not SEO friendly. Search engine optimisation is essential to any business that wants people to be able to find them through Google. Search engines assess not just what your site contains, but the name you’ve chosen when you set out to buy a domain for the site. If there are good keywords in your URL, that will help. If there aren’t, it won’t.

• It’s hard to remember. Once people find you in a search engine, they’ll probably try to come back for repeat business. Or maybe you advertise on local television or billboards. If people can’t remember your website, they won’t come back.

Choosing to buy domain name privileges takes time to do right (you may want to buy a few cheap domain names to keep your options open), but it’s worth it. Remember, if it’s not helping your business, it’s hurting it by missed opportunities, so do your homework and choose intelligently.

buy domain name · cheap domain names · choosing a domain name · search engine optimisation · SEO