When it comes to Social media and the cult of influence that it has presented to consumers around the world, we notice that the micro economy of this niche is growing exponentially. Facebook, Twitter and Google + – all are social networks worthy of their place in history. Placing each one in their right spot, will allow us to delve deeper in what each one has to offer and will let us understand what they do for individuals seeking different things.

With social media networks like Facebook, Twitter and the recently introduced, Google+, we see that there is a plethora of social sharing involved. The viral effect of these networks, whether it is acquiring “likes” via Facebook, “retweeting” something on Twitter or utilizing the +1 button on Google+, gives the consumer that social influence needed for the company to make a sale or generate a lead. Now, with social television on the rise and companies promoting their fan pages using television, companies are able to gain a massive influx of new customers.  The micro economy in which all three form together are essentially a multibillion dollar social media industry with Facebook in the lead so far. Emergence convergence is one of the main reasons that highly viral social networks are able to lead the industry and stay prominent. This “Cult of influence” that we often see when it comes to certain social media pages, provides a tremendous opportunity for businesses to carry the name of their brand to thousands or millions of people within the same demographic. And it is this same social influence that has allowed some businesses to expand their reach and gain hungry customers daily.

Social media has played a huge role in our society by allowing businesses to effectively connect with their consumers on a day to day basis – giving them the opportunity to expand and grow while at the same time, promote their brand to millions around the world. The emergence convergence phenomena of working together to share various social ideas and invent a service from it is gaining traction, let us take for example, the creation of the social network, Pinterest, and how it is currently rising to the top tier. In general, social media and its influence will continue to play a vital role when it comes to the decision making process of the consumer.

Business · Effectiveness. · Growth · social marketing · Social media · social media marketing · Socializing

If you are starting a website for your home business, the quality and accessibility of that website are essential if it is to help you succeed. Plenty of individual websites are for more personal reasons, such as blogs or photo sites to share thoughts and memories with friends and family.

But when your website is for your business, it’s even more important that the site be the best it can be. This doesn’t mean you have to go out and spend lots and lots of money on your site, but it does mean it should embody two main attributes:

1. It should contain accurate information that is helpful to site visitors and tells them what they wanted to learn from visiting your site.
2. It should be easy to find.

That second point, “findability” if you will, is what we’re going to look deeper at in this particular blog post. What good is it to have a fabulous, informative, and even attractive website if no one ever finds it?

Certainly, you can include your web address (the address you choose to buy when you go through the process of domain name registration) on any local marketing efforts you do. Put it on business cards, flyers, newspaper ads, and other forms of print media.

But many people use the internet to discover businesses, and this is where many entrepreneurs miss a lot of opportunity. There are literally millions of websites out there: how will the people who are looking for a business like yours get to your specific business site with so many others to choose from?

Search engine optimization. And one of the simplest things you can do is also one of the most affordable and easiest: start a blog. When you register a UK domain name, you’ll be buying a domain that you can use as both your main site or your blog; or, you could host a blog externally and link to your website.

But having an on-site blog is especially important, because search engines prize content over almost any other factor. What does that mean for you? Well, once you choose your domain name, get your business web hosting all set up, and have your site created and published, search engines will “crawl” your site, inspecting to see what is there.

The more relevant content they find, the more valuable they determine your website to be, and therefore, the more likely they are to suggest it to searchers who are looking for the type of content found on your site.

Blogs are a cheap, easy, and effective way of increasing the amount of relevant content on your site without altering its layout and appearance.

business web hosting · home business · local marketing · UK domain name · websites