ICANN president and CEO Rod Beckstrom warned the public that the group can expect excitement, opportunity, uncertainty and threats in the days to come. ICANN is one of the key players in the function and accessibility of today’s global internet. They have been charged with the task of coordinating and segregating domain names throughout the world and managing the complex, demanding task of enabling IP addresses to recognize each other across cyberspace.

The coordination of individual IP addresses to specific domain names used to be a task of the US government. Since the government has allowed these operations to go private, a few kinks still have to be ironed out.  While ICANN is unable to alter any content on the internet, their intimate control of the global web and much of its inner-workings has sparked some controversy. Beckstrom is aware of the ethical dilemmas and is optimistic about implementing major changes to circumvent them.

ICANN has been criticized for being a group that controls the Domain Name System while many of its key players and leadership positions are occupied by execs from the Domain Name industry. This creates a clear conflict of interest. ICANN is a not-for-profit group who is not supposed to represent or promote the financial interests of any parties. Chief criticisms have stemmed from the idea that power players on the ICANN team can exploit the group’s manipulation of the internet to serve their own corporate needs.

Other criticisms have come from the intimate access these supposedly neutral parties’ possess. This kind of power can invade privacy and lead to motives that are fraudulent . Risk for this type of abuse is wide open to corporate executives who act in a biased, self-serving way. Personal information and data can be used to illegally bolster profits. Any person or group who wishes to register their business as a top level domain name can become an accredited registrar by making an agreement with ICANN. Critics see this is as a clash of interested when the heads of top level domain names are themselves high ranking members at ICANN.

Beckstrom held a speech in Costa Rico where he declared that it is time to “tighten up the rules that have allowed perceived conflicts to exist within our board.” Beckstrom is adamant that the necessary changes needed to make ICANN a neutral public service can be achieved. If Beckstrom fulfills his stated intentions, he will “ensure that absolute dedication to the public good supersedes all other priorities.”

Domain · Domain Name Registration · ICANN · Risk · Security

The right internet marketing campaign is only as good as the person who is developing the strategies. Many web developers have tried and failed to execute the right kind of SEO campaign because they do not have the tools necessary to build a winning strategy. Without a professional Web development Department, many professionals feel as though they still have the knowledge to keep up with all of the latest changes in terms of Google algorithms. Although many internet marketing professionals have access to a Helpdesk department Admin department, the sheer stubbornness keeps the SEO professional from using all available resources. This obviously leads to an unsuccessful internet marketing strategy and leaves the website without any unique visitors.

A website is only as good as the amount of users that visit the site. Going one step further, the website is only as good as the amount of users that actually click through the site. This means that a site can only serve its purpose if internet users are actually visiting the site. This is achieved by a properly executed search engine optimization campaign. In theory, it is quite simple to build a strong SEO strategy, but the reality is the foundation is only as strong as the team that helps to execute the strategy. Any type of Accounts Department, SEO or otherwise, is the foundation that leads to a professional internet marketing strategy.

The fundamentals behind search engine optimization are not difficult. Link building and article marketing are not complicated tasks when it comes to understanding how to employ the tasks. The problem lies in the amount of time it takes to execute the tasks. A proper link building strategy takes time and discipline, and most internet entrepreneurs are short on both. Article marketing requires a specific kind of discipline, especially when trying to develop the proper web copy. Keyword phrase density, long-tail keywords and keyword placement are only a small part of the proper type of content, but are vital to ranking high on the major search engines. Trying to accomplish both feats alone is trying enough, and generally means the demise of the website.

Anyone who has access to a Web development department must use the skills that are available within the team. This will ensure that the website is fully optimized which is the ultimate goal of any internet marketing strategy.

search engine optimisation · SEO · web development

When it comes to Social media and the cult of influence that it has presented to consumers around the world, we notice that the micro economy of this niche is growing exponentially. Facebook, Twitter and Google + – all are social networks worthy of their place in history. Placing each one in their right spot, will allow us to delve deeper in what each one has to offer and will let us understand what they do for individuals seeking different things.

With social media networks like Facebook, Twitter and the recently introduced, Google+, we see that there is a plethora of social sharing involved. The viral effect of these networks, whether it is acquiring “likes” via Facebook, “retweeting” something on Twitter or utilizing the +1 button on Google+, gives the consumer that social influence needed for the company to make a sale or generate a lead. Now, with social television on the rise and companies promoting their fan pages using television, companies are able to gain a massive influx of new customers.  The micro economy in which all three form together are essentially a multibillion dollar social media industry with Facebook in the lead so far. Emergence convergence is one of the main reasons that highly viral social networks are able to lead the industry and stay prominent. This “Cult of influence” that we often see when it comes to certain social media pages, provides a tremendous opportunity for businesses to carry the name of their brand to thousands or millions of people within the same demographic. And it is this same social influence that has allowed some businesses to expand their reach and gain hungry customers daily.

Social media has played a huge role in our society by allowing businesses to effectively connect with their consumers on a day to day basis – giving them the opportunity to expand and grow while at the same time, promote their brand to millions around the world. The emergence convergence phenomena of working together to share various social ideas and invent a service from it is gaining traction, let us take for example, the creation of the social network, Pinterest, and how it is currently rising to the top tier. In general, social media and its influence will continue to play a vital role when it comes to the decision making process of the consumer.

Business · Effectiveness. · Growth · social marketing · Social media · social media marketing · Socializing