There is no single company who is the only good provider of business web hosting. Rather, there are many solid choices from which to choose. The most important element is to find a company that provides services that will help your business thrive, and who will do so at a price that is friendly  to your company’s budget.

Which elements are most important to a high quality business website (and therefore, are most important to a high quality business web hosting provider)? Here is a list. It’s not exhaustive, but it’s a good place to start:

• Ease of discovery. You want your customers to easily find your website, so you need to buy domain name rights to a good name for this to be possible. Look for a web host who offers domain name registration services, too.
• Ease of use. A website must be well-designed and load quickly. To make sure your site is fast enough, choose a web host who offers plenty of bandwidth.
• Reliability. Your website represents your company, so it should be secure and always available. As such, you need a business web hosting company with adequate security tools, to ensure the site is never compromised at your customers’ expense.

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When choosing a name for domain name registration, you’ll have many of choices to make. What keywords would you like to include in the name? Will you buy domain name rights to several similar domains and direct all of them to your primary domain? Do you prefer cheap domain names registration, or will you spring for a more expensive domain that will benefit your business in the long run?

If your “dream domain” is already registered, you’ll be faced with the question of whether to register an alternate version of it that includes special characters. Including special characters in domain name registration is something that some people recommend against, but others advocate. Here are the basics of what you need to know about this strategy:

• The only characters allowed in domain name registration are letters, numbers, and the “-“ character. Nothing else (such as  _ ‘ ? : or an empty space) is allowed.
• Advantages of including “-“ between words is that it lets you register variations of successful domains, including popular keywords that are already taken.
• Advantages are that customers may forget the characters and end up visiting a competitor’s site instead of yours when they attempt to return.

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There are many different ways to become profitable online. When you run your own company, you can find a good business web hosting provider, set up a good site, and then sell your product. But what if you want to go into UK web hosting as your primary business? A good web hosting UK company can run a successful business by providing affordable web hosting, cheap domain names, and a high level of customer service. The best web hosting companies are those that provide a good product and service, paired with quality tech support, at a price that is competitive but still profitable enough for the company to succeed as a business.

To do this, you need to first buy web hosting servers, or space on another server that will allow you to re-sell. Then, you can market business web hosting or even unlimited web hosting to your potential customers. Start small and then grow as you learn what works best for your company. The most important thing is to provide people something they want at a price that is good for both you and for them. With so many possible UK business web hosting companies out there, you’ll have plenty of competition, but if you market yourself well, success is certainly possible.

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Creating a successful website is not as complicated as you might think. As with many things, you don’t need to work exceptionally hard or spend an exceptional amount of money to find success: but you do need a well-calculated plan to get the most out of your website.

First, you’ll need to create the site itself. You can buy domain name rights to any available domain, but first do a domain names search to find the best available choice. You may even be able to find more than one cheap domain name so you can optimize your site for multiple keywords.

Then you’ll need to find a web hosting company and build the site itself. If you don’t have your own web developer, you can hire one who specializes in sites just like yours. You’ll also need to populate your site with relevant, informative, optimised content.

Once your site is created, you’ll want to promote it in the way best suited to your site. If you run a local business that spreads through word of mouth, work on your social networking. If you are appealing to search engines, optimise your site appropriately. If you get successful, you can even decide to buy domain name rights to additional URLs and work on expanding your web presence.

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There are two major concerns every website owner and web hosting UK customer should have about the possibility of stolen domains. First of all, you want to ensure your domain name is not stolen out from under you. Secondly, you want to make sure you do not accidentally buy a stolen domain name that actually belongs to someone else.

How can you do this? Well, let’s first look at keeping your own domain safe. Ensure that the business web hosting service you hire to buy your domain for you has your most current information associated with the domain. If you sign up with the registrar using an email you end up later cancelling or abandoning, it’s easy for someone to break into your email, request the domain password, and steal your domain name from you. Also, keep up to date with domain renewal ahead of time.

For domain names you buy, check with your business web hosting service for help on verifying the domain’s authenticity. Only buy domains from someone you know and trust (such as a reputable company). If someone appears to be less than trustworthy, they very well may be trying to sell a domain they have stolen. Be smart and thorough, though, and you should have no problem.

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When it comes to having a successful website, the power of your domain name is an important factor. This is especially true with regards to search engines, so even if you’ve already been looking at a domain name check, don’t register a domain until you have all the facts.

Search engines factor in lots of different information when determining which sites to prioritize for a user’s query. The text you choose to register (the part that comes between “www” and “.com” or another extension) is important, but so is the extension itself. Some of these extensions have been around longer, or are simply associated with websites that have greater integrity.

When you do a domain name check in preparation to register a domain, you’ll see that you have the choice of many different domain extensions. These may come at different prices or have different domain availabilities. Here’s an overview of the most popular, and which each is appropriate for:

• .com is popular for worldwide businesses with a global audience. This is the most common domain extension of all
• .org is primarily used for nonprofit organisations and other charities
• .gov cannot be purchased by the public: it is specifically for government use
• .org.uk is for UK nonprofits, specifically and otherwise works like .org sites
• .co.uk is the “.com” of the UK, and is the most popular domain extension for UK-based websites and businesses

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As everyone knows, marketing can be wildly successful or incredibly ineffective. Having a plan and knowing the right way to go about something can make all the difference in the world. After you’ve mastered the practical elements of creating an online presence (domain name registration, finding good web hosting, etc.) it’s time to start interacting with your online community.

Here are three tips for effective social media marketing:

1. Emphasize “social”. This isn’t a place for advertising. People want to be talked to and listened to. They’re not going to “fan” or “follow” you so that you can pitch ads to them all the time. Make sure you communicate accordingly.
2. Double-task when possible. Social media is a good way to build natural SEO since you’re putting up regular postings anyway. Don’t jam with keywords, but incorporate keywords and links on occasion, where appropriate. It can’t hurt.
3. Stay consistent. Remember, just because it’s “social” marketing, this doesn’t mean you can be un-professional. If your marketing angle is that you’re a community-oriented family business, don’t post a political joke on Facebook. If your marketing angle is that you’re helpful and sincere, stay helpful and sincere and don’t post complaints about anything on Twitter. The internet isn’t anonymous when you represent a business, so don’t do yourself more harm than good.

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When you choose a domain name, it’s safe to assume that you plan to keep your website at that domain for the foreseeable future. In some cases, short term domain names may make sense, such as a website created for a one-time event or promotion. But for the most part, when you go through the domain name process, you’re hoping to keep, and to grow, that website for a good amount of time.

So the last thing you want is to lose that domain name because of an error. This can happen if you buy domain name registration for an amount of time but don’t renew when that time is up. There are a few ways to prevent losing a domain name:

• Register for several years up front. It tends to be cheaper per year this way, and your renewal comes up less often, so there are less chances to forget to renew.
• Sign up for automatic renewal. Some companies will offer this and will automatically charge your credit card when renewal comes up.
• Get a web hosting provider who will worry about it for you. If you do domain name registration through your web host, it may be cheaper, and they can handle registration renewal on your behalf.

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Marking for an online business is not exactly the same as traditional marketing for a business in your community. But while the mediums are different, many of the same principles apply. In fact, the internet provides an opportunity to have an even closer marketing relationship with actual individuals than print marketing allows. Used together, they can be particularly effective.

Principals of good marketing:

• Present a cohesive message. You want your company’s image to be clear and easy to understand. Remember, you’re not just selling a product or service; you’re selling your company.
• Keep it fresh. This means billboards that aren’t out-of-date, and social media marketing that keeps up with the times. Stay present and active to show you have a business that is active as well.

For online marketing, everything you do is a part of your branding endeavor, even the very first step: choosing to buy a domain name. Yes, even the domain name registration matters, as your domain name will tell both site visitors and search engines what kind of website you’re running. Keep this attention to detail up within every choice you make, and you’ll be well on your way to successful online marketing of your website in no time.

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