Social Media & Its Influence On Consumers

When it comes to Social media and the cult of influence that it has presented to consumers around the world, we notice that the micro economy of this niche is growing exponentially. Facebook, Twitter and Google + – all are social networks worthy of their place in history. Placing each one in their right spot, will allow us to delve deeper in what each one has to offer and will let us understand what they do for individuals seeking different things.

With social media networks like Facebook, Twitter and the recently introduced, Google+, we see that there is a plethora of social sharing involved. The viral effect of these networks, whether it is acquiring “likes” via Facebook, “retweeting” something on Twitter or utilizing the +1 button on Google+, gives the consumer that social influence needed for the company to make a sale or generate a lead. Now, with social television on the rise and companies promoting their fan pages using television, companies are able to gain a massive influx of new customers.  The micro economy in which all three form together are essentially a multibillion dollar social media industry with Facebook in the lead so far. Emergence convergence is one of the main reasons that highly viral social networks are able to lead the industry and stay prominent. This “Cult of influence” that we often see when it comes to certain social media pages, provides a tremendous opportunity for businesses to carry the name of their brand to thousands or millions of people within the same demographic. And it is this same social influence that has allowed some businesses to expand their reach and gain hungry customers daily.

Social media has played a huge role in our society by allowing businesses to effectively connect with their consumers on a day to day basis – giving them the opportunity to expand and grow while at the same time, promote their brand to millions around the world. The emergence convergence phenomena of working together to share various social ideas and invent a service from it is gaining traction, let us take for example, the creation of the social network, Pinterest, and how it is currently rising to the top tier. In general, social media and its influence will continue to play a vital role when it comes to the decision making process of the consumer.

Business · Effectiveness. · Growth · social marketing · Social media · social media marketing · Socializing