The right internet marketing campaign is only as good as the person who is developing the strategies. Many web developers have tried and failed to execute the right kind of SEO campaign because they do not have the tools necessary to build a winning strategy. Without a professional Web development Department, many professionals feel as though they still have the knowledge to keep up with all of the latest changes in terms of Google algorithms. Although many internet marketing professionals have access to a Helpdesk department Admin department, the sheer stubbornness keeps the SEO professional from using all available resources. This obviously leads to an unsuccessful internet marketing strategy and leaves the website without any unique visitors.

A website is only as good as the amount of users that visit the site. Going one step further, the website is only as good as the amount of users that actually click through the site. This means that a site can only serve its purpose if internet users are actually visiting the site. This is achieved by a properly executed search engine optimization campaign. In theory, it is quite simple to build a strong SEO strategy, but the reality is the foundation is only as strong as the team that helps to execute the strategy. Any type of Accounts Department, SEO or otherwise, is the foundation that leads to a professional internet marketing strategy.

The fundamentals behind search engine optimization are not difficult. Link building and article marketing are not complicated tasks when it comes to understanding how to employ the tasks. The problem lies in the amount of time it takes to execute the tasks. A proper link building strategy takes time and discipline, and most internet entrepreneurs are short on both. Article marketing requires a specific kind of discipline, especially when trying to develop the proper web copy. Keyword phrase density, long-tail keywords and keyword placement are only a small part of the proper type of content, but are vital to ranking high on the major search engines. Trying to accomplish both feats alone is trying enough, and generally means the demise of the website.

Anyone who has access to a Web development department must use the skills that are available within the team. This will ensure that the website is fully optimized which is the ultimate goal of any internet marketing strategy.

search engine optimisation · SEO · web development

When it comes to Social media and the cult of influence that it has presented to consumers around the world, we notice that the micro economy of this niche is growing exponentially. Facebook, Twitter and Google + – all are social networks worthy of their place in history. Placing each one in their right spot, will allow us to delve deeper in what each one has to offer and will let us understand what they do for individuals seeking different things.

With social media networks like Facebook, Twitter and the recently introduced, Google+, we see that there is a plethora of social sharing involved. The viral effect of these networks, whether it is acquiring “likes” via Facebook, “retweeting” something on Twitter or utilizing the +1 button on Google+, gives the consumer that social influence needed for the company to make a sale or generate a lead. Now, with social television on the rise and companies promoting their fan pages using television, companies are able to gain a massive influx of new customers.  The micro economy in which all three form together are essentially a multibillion dollar social media industry with Facebook in the lead so far. Emergence convergence is one of the main reasons that highly viral social networks are able to lead the industry and stay prominent. This “Cult of influence” that we often see when it comes to certain social media pages, provides a tremendous opportunity for businesses to carry the name of their brand to thousands or millions of people within the same demographic. And it is this same social influence that has allowed some businesses to expand their reach and gain hungry customers daily.

Social media has played a huge role in our society by allowing businesses to effectively connect with their consumers on a day to day basis – giving them the opportunity to expand and grow while at the same time, promote their brand to millions around the world. The emergence convergence phenomena of working together to share various social ideas and invent a service from it is gaining traction, let us take for example, the creation of the social network, Pinterest, and how it is currently rising to the top tier. In general, social media and its influence will continue to play a vital role when it comes to the decision making process of the consumer.

Business · Effectiveness. · Growth · social marketing · Social media · social media marketing · Socializing

You’re probably wondering: “What does Twitter have to do with my domain name or your website content?” The simple answer is this: separate elements of your online presence should not just relate back to your business, but should relate to each other.

Each of these three things plays a different role in the success of your website and your web hosting experience.

• Domain name is an important initial draw to the website: it sums up what the site is about.
• Website content fleshes out what you have to offer: it fills in the details and provides useful information.
• Twitter (and other social networking) builds the relationship: it’s a way to reach out to customers, and to let them reach out to you.

When you buy domain names (or receive free domain names from a UK hosting company, which some do offer), take a step back to make sure all of the elements of your company’s online presence will be aligned. For example, you should buy a domain name that clearly and succinctly relates to the content the website will contain. Your Twitter handle should be a close match to your domain name. And the things you Tweet about should be related to the things your website content addresses.

This may sound obvious, but you’d be surprising how many companies’ web presence are “all over the place” – be smart by thinking ahead and presenting a cohesive brand in everything you do, both online and off.

Domain Name · Twitter · Website Content

You’re probably wondering: “What does Twitter have to do with my domain name or your website content?” The simple answer is this: separate elements of your online presence should not just relate back to your business, but should relate to each other.

Each of these three things plays a different role in the success of your website and your web hosting experience.

• Domain name is an important initial draw to the website: it sums up what the site is about.
• Website content fleshes out what you have to offer: it fills in the details and provides useful information.
• Twitter (and other social networking) builds the relationship: it’s a way to reach out to customers, and to let them reach out to you.

When you buy domain names (or receive free domain names from a UK hosting company, which some do offer), take a step back to make sure all of the elements of your company’s online presence will be aligned. For example, you should buy a domain name that clearly and succinctly relates to the content the website will contain. Your Twitter handle should be a close match to your domain name. And the things you Tweet about should be related to the things your website content addresses.

This may sound obvious, but you’d be surprising how many companies’ web presence are “all over the place” – be smart by thinking ahead and presenting a cohesive brand in everything you do, both online and off.

buy domain name · Domain Names

As everyone knows, marketing can be wildly successful or incredibly ineffective. Having a plan and knowing the right way to go about something can make all the difference in the world. After you’ve mastered the practical elements of creating an online presence (domain name registration, finding good web hosting, etc.) it’s time to start interacting with your online community.

Here are three tips for effective social media marketing:

1. Emphasize “social”. This isn’t a place for advertising. People want to be talked to and listened to. They’re not going to “fan” or “follow” you so that you can pitch ads to them all the time. Make sure you communicate accordingly.
2. Double-task when possible. Social media is a good way to build natural SEO since you’re putting up regular postings anyway. Don’t jam with keywords, but incorporate keywords and links on occasion, where appropriate. It can’t hurt.
3. Stay consistent. Remember, just because it’s “social” marketing, this doesn’t mean you can be un-professional. If your marketing angle is that you’re a community-oriented family business, don’t post a political joke on Facebook. If your marketing angle is that you’re helpful and sincere, stay helpful and sincere and don’t post complaints about anything on Twitter. The internet isn’t anonymous when you represent a business, so don’t do yourself more harm than good.

Domain Name Registration · keywords · marketing · natural SEO · SEO · social marketing · Social media

Marking for an online business is not exactly the same as traditional marketing for a business in your community. But while the mediums are different, many of the same principles apply. In fact, the internet provides an opportunity to have an even closer marketing relationship with actual individuals than print marketing allows. Used together, they can be particularly effective.

Principals of good marketing:

• Present a cohesive message. You want your company’s image to be clear and easy to understand. Remember, you’re not just selling a product or service; you’re selling your company.
• Keep it fresh. This means billboards that aren’t out-of-date, and social media marketing that keeps up with the times. Stay present and active to show you have a business that is active as well.

For online marketing, everything you do is a part of your branding endeavor, even the very first step: choosing to buy a domain name. Yes, even the domain name registration matters, as your domain name will tell both site visitors and search engines what kind of website you’re running. Keep this attention to detail up within every choice you make, and you’ll be well on your way to successful online marketing of your website in no time.

Domain Name · Domain Name Registration · online business · search engines · social media marketing