Three Tips for Effective Social Media Marketing

As everyone knows, marketing can be wildly successful or incredibly ineffective. Having a plan and knowing the right way to go about something can make all the difference in the world. After you’ve mastered the practical elements of creating an online presence (domain name registration, finding good web hosting, etc.) it’s time to start interacting with your online community.

Here are three tips for effective social media marketing:

1. Emphasize “social”. This isn’t a place for advertising. People want to be talked to and listened to. They’re not going to “fan” or “follow” you so that you can pitch ads to them all the time. Make sure you communicate accordingly.
2. Double-task when possible. Social media is a good way to build natural SEO since you’re putting up regular postings anyway. Don’t jam with keywords, but incorporate keywords and links on occasion, where appropriate. It can’t hurt.
3. Stay consistent. Remember, just because it’s “social” marketing, this doesn’t mean you can be un-professional. If your marketing angle is that you’re a community-oriented family business, don’t post a political joke on Facebook. If your marketing angle is that you’re helpful and sincere, stay helpful and sincere and don’t post complaints about anything on Twitter. The internet isn’t anonymous when you represent a business, so don’t do yourself more harm than good.

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